Is Amazon reinventing the world?

There seems to be a number of articles and op-eds coming out, like this one, implying that working for the internet company Amazon.com is a miserable experience. It entails long hours, ego-shattering criticism and the like. Employees are, according to a few pieces I’ve read, often seen crying at their desks.

I have a hard time getting too concerned. Generally I think that if you don’t like where you work, then quit.

Having said that, I’m rather bemused at some of the defenses of Amazon. They argue that the hyper-competive employee environment is necessary to for Amazon to do great things. As one high ranking employee quoted in the piece linked above says, “We’ve got our hands full reinventing the world.”

I’m sorry, what? How the fuck has Amazon reinvented the world? Because we can now order lots of shit from what is essentially a digital sales catalog? Cool, but not mind blowing. Books are now available on a mini computer (the Kindle?) This might qualify as “neato.” The company may soon be be delivering packages via drones which is interesting but will probably quickly become commonplace. But none of this stuff is really awesome. Curing cancer, that would be awesome. Determining whether string theory is correct, that would be awesome. Figuring out how to maximize everyone’s satisfaction would be awesome.

Delivering Kindles via drones… not so much.

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