As may or may not be known, I make a certain portion of my income playing in an early jazz duo that performs at senior homes and the like. It’s quite enjoyable, but I’m constantly aware of one point: the senior audience is always fading away, e.g dying, so eventually the market for the kind of music we play will be gone. If someone is 90 today, then the “music of their generation” is music of the 1920s and 1930s. In ten years or so you should expect that the demand for that music to be in serious decline.
Except, it’s not quite that simple. There have been several revivals of early jazz through the years and I think later generations appreciate it. Additionally, a lot of the hits from the 40s and 50s were actually recycled tunes from previous eras—those songs earned a second life.
Additionally, a new study makes some interesting points.
Weirdly enough, though, subjects also displayed a similar attachment – including a feeling of nostalgia — to music that was popular in the early 1980s, long before they were born.
“According to previous research, this would be the time when [the subject’s] parents’ preferences were established,” the researchers write. Their theory is that because of this attachment, parents listened to this music during their “child rearing years” contributing to their children’s musical education.
So, you not only like the music of your youth, you like the music of your parent’s youth. I can relate to this. My parents didn’t listen to much of any contemporary music when I was a kid but my Dad was a big fan of Broadway musicals. As a result I’m well versed in the music from “My Fair Lady” and “The Pajama Game” and those songs have a certain emotional resonance that few others do.
Nonetheless, I think I’ll eventually need to get better versed in the music from the 40s and 50s, which is fine with me.