On “You Are Not a Gadget”

I’ve just started reading a book that I’ve mentioned being interested in: Jaron Lanier’s “You Are Not a Gadget.” The book is something of a condemnation of aspects of modern Internet culture, made all the more damning by the fact that Lanier is technologist who played a role the development of the web. Many of the “pro-Internet” views he takes on belong to good friends of his.

One argument he makes is that eccentricity—the expression of unique behaviors and ideas—is being removed from modern culture. Part of this is because of the mob-like nature of Internet comments sections. As I have noticed, in many Internet forums a consensus view often develops among the participants. Those who express opinions different from this view are either mocked or ignored (as I have been until I gave up on opinion forums.) People tow the party line and are not exposed to ideas that may challenge their views. And, as has been well commented on, people gravitate towards blogs and sites that correspond to their world view, further isolating their thought processes.

(Related to this: I once argued that the fluid communication the web enables makes one realize just how hard it is to be unique.)

Lanier also sees individuality taking a hit on social networking sites like Facebook. In the mid 90s people defined themselves on the web via home pages, many of which were housed on now deceased hosting site geocities. I remember these pages and you probably do too. They were often amateurish in design and usually had god-awful background tiles that made text unreadable. But they had personality. It was hard to confuse one person’s home page for another’s. The same is not true with Facebook—most people’s pages look basically the same. (Yes, you get your own header but that’s not much.)

Now the fact that everyone’s Facebook pages look similar is hardly the greatest calamity facing society. But I get Lanier’s point. It’s one more chip away from the idea of individuality, of personality. The Internet is not encouraging individuation, but a borg-like assimilation into a mono culture. I predict this will cause the death of all humanity within 20 years.

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